This article is outdated. Deep based colors were an increase in price back in the 90's. Most stores have a standard price for all colors now. The problems the author are citing are outdated and rarely happen. This is the 2nd time I've seen this article being emailed out, it's irresponsible of angies list to keep sending out this poorly written and inaccurate article.
I agree with Jeff below, these prices are far below what I see on the market in the Portland Or. area. When one uses the term "paint the house" what exactly does one mean? Any fool can buy an airless paint sprayer and put paint on a house. New homes built with fiber cement siding paint clean and easily but older homes built with wood require much prep work.
In some cases, professional painters may include additional charges for specialized equipment that homeowners can't purchase on their own. Because professionals have licenses and access to such equipment, it's simpler to let them get those themselves. But providing some of the smaller equipment and extras directly really can help to cut down on the total cost of your project.
To maintain a wet edge, start near a corner and run the roller up and down the full height of the wall, moving over slightly with each stroke. Move backward where necessary to even out thick spots or runs. Don’t let the roller become nearly dry; reload it often so that it’s always at least half loaded. Keep the open side of the roller frame facing the area that’s already painted. That puts less pressure on the open side of the roller, so you’re less likely to leave paint ridges when doing DIY wall painting.
If you hire a contractor for a painting job, you’ll want some assurances in the form of guarantees or warranties.  Knowing the importance of warranties, some companies even give unrealistically long warranties such as 10 years, 20 years or even lifetime warranties. The sad fact is that most of these companies will be out of business long before their warranties expire. So what is a realistic warranty that you can trust? Here’s what you should look for in a great warranty:
The cost to paint the exterior of your home will vary depending on the size of your home, the condition of your siding, type of paint used and other factors. The average cost for labor and supplies ranges between $1,800-$3,800 and it may cost $6,500 or more for a large, custom project. In addition, you may need to pay more if there is damage to your siding or other challenging aspects of your job.
To win work, contractors generally have to bid against other suppliers. To make an accurate bid, they estimate the time and materials required to complete the job. They measure the area to be painted and discuss the type of finish the customer requires. They assess the quality of the surfaces to work out how much remedial work they must carry out before painting. They might have to remove old paint or wall coverings, or repair cracks and other damage. They also calculate the cost of any essential equipment, such as scaffolding for exterior walls. 

House Painter

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