This article is outdated. Deep based colors were an increase in price back in the 90's. Most stores have a standard price for all colors now. The problems the author are citing are outdated and rarely happen. This is the 2nd time I've seen this article being emailed out, it's irresponsible of angies list to keep sending out this poorly written and inaccurate article.
Even if you plan on painting your home in various shades of white or off white, there is still a fair amount of planning that should go into the project to ensure that you get the results you want. Color and tone have a powerful impact on how a room is perceived, so it’s crucial to take the time to view each room on its own and in conjunction with the rest of the space.
"Modern paints dry too quickly, and are difficult to brush out," says Dixon, who uses paint additives, such as Floetrol for latex paints and Penetrol for alkyds. "Adding a few ounces per gallon slows drying time and makes the paint more workable," he says. Another problem is bridging. "Latex paints form a skin," says Dixon. "Removing painted tape can tear the skin, resulting in a ragged rather than a sharp line." Lastly, taping takes time. "Learning how to cut in with a brush takes practice, but if you can do it, you'll leave most tapers in the dust," Dixon says. (Cutting in is painting just the surface you want, not the surface adjacent to it — for example, where a wall meets the ceiling.) Although there are mildewcide additives, our pros prefer using bathroom and kitchen paints that have built-in mildew fighters. "These paints will prevent mildew from forming, but they won't kill mildew that's already there," Dixon points out. Because leftover mold spores can live beneath the paint and eventually work their way through to the surface, you should also prep bath and kitchen surfaces. First, wash down the walls with a bleach solution (3/4 cup of bleach per gallon of water) then seal with a stain-blocking primer, such as Zinsser's Bulls Eye 1-2-3 or Kilz's Total One.
Being in the business for 25+ years I have had the privilege of working with thousands of clients. Although they all came from different circumstances and backgrounds they all had one common goal in mind. Every one of them wanted to be respected, receive top value for their money, and get the best possible paint job for their most prized possession, their house! 

This painter Scot never came and finished the job.  Texted me at 6:30 in the morning saying that he isn't able to do the job I gave him.  I would not recommend this painter to anyone.  I will make sure everyone I know won't use this guy.  He is the worse business owner I have ever met. I don't know how he is in business.  Be very careful of this guy Scot.  Don't trust him and don't pay him for anything for any work.

Good contracts include descriptions of prep work and repairs; paint specs by brand name, type, color and product number; the number of coats; and a full description of the work, including frequently omitted items such as cabinet interiors and shutters. Minimize delays by specifying that, weather permitting, work will be continuous. Get a payment schedule that minimizes the down payment — the more payment you can withhold until the end, the more leverage you'll have to get the job done well and per your specifications. Insist that contractors provide proof that they carry both general liability and workers' compensation coverage.
The last big decision is how to apply the paint. Most pros use paint sprayers because they're fast, but in inexperienced hands a high-powered sprayer can leave drips, thin coats, and a mist that may land on many things other than your siding. If you do hire a painter who uses a sprayer, make sure he is meticulous about removing, covering, or masking off everything in the area that might get hit with overspray: gutters, roofs, windows, shrubbery, walkways, cars—you name it.
• One room or the whole house? Applying one coat in one room is a reasonable DIY Saturday project (especially if you have help and beer). Multiply the time spent moving furniture, prepping walls and sanding old trim by the number of rooms in the house, and you might want to hire real help. It's the same outside. You can probably tackle one shady garage wall that needs a little scraping and sanding plus a coat of paint, but covering all surfaces of the house is usually best left to a pro.
When selecting a color scheme for the home’s exterior homeowners can choose color options that will correct flaws that they may feel exist with their home and property.  Some examples include utilizing two shades of a single color to make a home appear appropriately sized when the home may be too large or too tall.  To accomplish this effect individuals will want to place the darker tone on the upper level of the home’s exterior.  Smaller windows can appear more proportionately sized by trimming them in a lighter tone of paint.  Darker colors make a space or feature appear smaller.  The same effect can be obtained for homes positioned further away from a curb.  By using lighter tones the home will not feel camouflaged.
Also, don't be afraid to ask if the painters are trustworthy people. Unfortunately, there are plenty of cases where a painter has stolen items from a home or caused damage to the house or injury to the homeowner. Subcontractors may not be as skilled as employees, and the contractor you're hiring may not have much experience working with them, making them more of a risk. Additionally, ask if the painters are employees or subcontractors, and what the screening or hiring process is like. If the company conducts background checks, that's a good sign. 
The quality of materials used on your project will impact how it looks and how long it lasts. There is a huge difference in quality among coatings like paints and stains. There are also many specialized coatings that should be used for specific applications. Differences in the costs of a $9 gallon of paint versus a $50 gallon of paint represent real differences in the ingredients, with higher-priced paint having more expensive ingredients that look better and last longer, such as resins, binders and even titanium.

I am getting quotes to paint the exterior of a 2,500 sq ft split levei home that just had all new windows and pre-primed Hardiplank installed 3 months ago. the quotes are up to $2,500 different ranging from power wash,prime again 3 coats of paint to no powerwash needed so soon and one coat of paint.. All quotes include trim. One includes complete replacement of 80 feet facia boards another just 40 feet.
We are a commercial paint contractor that can perform any painting service for our customers throughout Miami, Broward and Palm Beach Counties. We specialize in painting the exterior of many different buildings as well as the structures and surfaces on the interior. We can provide our customers with waterproofing services that will prevent water damage to any structure in or around your building so you can avoid potentially expensive repairs. We also have the experience and resources to provide you with our texture and drywall finishing services and carpentry in your commercial building.
First off all clients want a "deal" As a painting contractor for 38 years I can tell you that residential-commercial-industrial clients (and their needs are all diffrent. It seems this discussion mostly concerns residential repaints,so here goes--first off ALWAYS get a personal referance from a friend or co-worker. Always get an itemized contract that specifies the prep,color, number of coats, and specifics on payment. Remember you want to set up a relationship with the painting contractor of your choice. Bond, license and insurance are required to get a contractors license and are readily available online at your state Labor and Industries website. Second-- find someone you trust. He or his crew will probably be left alone in your home for most of the time. I always tell my clients that I wont bring someone to their home I wouldnt have in mine. Third--$$ Dont ever pay up front always insist on progress draws if the project is 2 or 3 phases remember If a contractor wants $3000 to do the job and you give him half up front he will be working for $1500. It WILL affect the quality of the product. In 38 years of business I have never taken a deposit and have never not been paid in full remember do what you said you would do for exactly what you said it would cost and there will be no problems with getting paid. one last reminder to clients you are also being evaluated when you interview a contractor. He is sizing you up as well. If he thinks you are a bit sketchy the the price will go up or he wont take the job at all. I have turned down some jobs that looked very profitable on the surface that turned out not to be so.(word gets around fast in the small painting community) Good Luck to clients and contractors
Tru Colors Contracting is an experienced residential paint contractor that has been serving Miami, Broward and Palm Beach Counties for many years. We are completely dedicated to providing our residential customers with high-quality interior and exterior painting services that yield beautiful and long-lasting results. Painting is one of the easiest ways you can enhance the look of your home and that's what we will do for you with our services. We can paint the inside and outside of your home, including any structure or surface that is looking dull or worn and needs a new look.
Being in the business for 25+ years I have had the privilege of working with thousands of clients. Although they all came from different circumstances and backgrounds they all had one common goal in mind. Every one of them wanted to be respected, receive top value for their money, and get the best possible paint job for their most prized possession, their house!
If you are going to hire a contractor (professional painter) give a room by room punch list of the fixing of holes small or big, have it identified for the painter to tell you if you need a drywall finisher or if he does this type of work good. Wall repairs can be 3-5 steps to do repairs ( one per day for good drying of patching material and a good sanding) this is what gives you a good paint job only using high quality paint.
If a quote seems high, ask the contractor what is increasing the price point. Perhaps it's something that can be negotiated, or maybe this business is just overpricing their services. On the other hand, be skeptical of any price points that seem unfathomably low. There could be a reason their prices are below the industry norm - perhaps their quality standards are uncommonly low, too.
There are numerous factors to consider prior to pricing that can add additional costs to the painting of your home. It was previously stated that the surface material, condition of existing surface, home features, special materials that may need to be utilized, and any additional prep work that might be required can effect the final cost. The location also effect the overall condition of the home or business moving from the Northwoods , lake areas to urban homes.

Buying a can of premium paint, then bait and switch over to low-line products? Again, complete nonsense. Think about it for a moment; the Painter needs 5 gallons of wall finish. So, he buys one can of premium and the rest 'cheap'? How is he going to hide the 4 other gallons? What's he going to hide it in??? He only has ONE gallon of premium. It's not as though he's going to keep older can labels, they would be covered in paint of a different colour.

Colorado Painting Company

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